to remove filtersUS ad industry struggles to regain form
07 Dec 2000
of the National Association of Advertisers Daniel Jaffe added: “We have no way of telling when things will return ...
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EDITORIAL: Even at 40, Corrie can still deliver a mass TV audience
07 Dec 2000 | by CRAIG SMITH, Editor
For those of you who have managed to miss the barrage of ITV trails, Coronation Street is 40 years old this week. The Mancunian soap opera launched in 1960, the same year that Macmillan mooted taking Britain into the EEC, 56 South Africans were killed in the Sharpeville Massacre and Lady Chatterley...
CLOSE-UP: LIVE ISSUE/IPA ADVERTISING EFFECTIVENESS AWARDS - IPA awards shine a light on consumers' behaviour. The advertising industry is richer for the IPA's research bank, Tim Broadbent says
03 Nov 2000 | by TIM BROADBENT
was defined as 'salesmanship in print' by the advertising pioneers Claude Hopkins and Daniel Starch. They did ...
Mother launches first burst for Emap's QTV
13 Oct 2000 | by JENNY WATTS
and directed by Graham Lineham through Talkback. The press work was photographed by Daniel Stier. Media ...
MEDIA: Fresh views on the big screen - Andy Fry discovers why cinema is now such an attractive medium
05 Oct 2000 | by ANDY FRY
.' The other major factor is investment by cinema exhibitors, says Pearl & Dean sales director Craig Harris ...
MEDIA CHOICE: Claire Beale chooses the ad break during the unveiling of the victor in Channel 4's Big Brother household
22 Sep 2000 | by CLAIRE BEALE
nine million other addicts, I was on the edge of my seat last Friday evening to see Craig trounce Anna...My life is, of course, now devoid of meaning since the Big Brother denoument. Along with more than nine million other addicts, I was on the edge of my seat last Friday evening to see Craig trounce Anna to the pounds 70,000 and then give it all away to a worthy cause. But amid the tension ...
Opinion: Leader - Marketing creates sponsor success, not tough policing
14 Sep 2000 | by CRAIG SMITH, Deputy Editor
It is the nature of events such as the Olympics that each host nation finds a way to declare its extravaganza either the biggest or the best.
Editorial: Dyke’s news move changes the game for ITV and the ITC
31 Aug 2000 | by CRAIG SMITH, Deputy Editor
If the latest movements in TV news scheduling can be likened to a chess game - and I think, given the number of times that the same pieces have been shuffled around in a finite space, it safely can - then Greg Dyke is looking far more the part of a grand master than poor old ITV.
DIARY: Will these scurrilous characters appear on Big Mother’s webcam?
25 Aug 2000
). And fellow founder Stef Calcraft is most likely to pass for Craig, the Scouser body-builder whose energy ...
MEDIA: Excite backs Sky One sitcom to promote net
17 Aug 2000 | by POPPY BRECH
as an Australian barmaid and Quadrophenia star Phil Daniels as a pub regular. Sponsorship credits, created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
