to remove filtersGreyhound excites interest from UK firms
18 Aug 2000
is now in talks with various financial institutions in an attempt to raise funding, according to Craig ...
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Barbara Cassani. Craig Smith reports
31 Aug 2000 | by CRAIG SMITH
There is a management-speak expression currently in vogue, taking the 30,000-foot view , which would make an ideal opening descriptor for the chief executive of any airline. But for Barbara Cassani, CEO of low-cost airline Go, it just doesn t fit. Cassani is not the kind of boss to take a lofty, big...
Public relations: Make it into the movies - Once a dirty word, now product placement in major films is big business, writes Mary Cowlett
17 Aug 2000 | by MARY COWLETT
Crawford first poured a tot of Tennessee whiskey in Mildred Pierce, Jack Daniel s has optimised product ...
of cash flow for their brands. Craig Smith reports on a new book by Tim Ambler which carries a wake
10 Aug 2000 | by CRAIG SMITH
Most companies don t have a clear picture of their marketing performance. In fact, they prefer to fumble around in the dark. It s easy to see why. Fumbling has a lot going for it; more adventure, more creativity and more surprises are all possible. But you may not like what you see when the lights go...
Thomson builds on reputation in pounds 5m HHCL work
03 Aug 2000 | by CRAIG SMITH
Thomson Holidays is set to break the travel category mould with its new TV ads, as it attempts to promote its service reputation rather than the holiday experience.
No sign of profit at Priceline.com upsets investors
25 Jul 2000 | by Camilla Palmer
it will be profitable by the next quarter. Daniel Schulman, president and chief executive officer, said the site could ...
NEW MEDIA: Briefs
20 Jul 2000 | by BEN ROSIER
of Carlton Television, joins as market research manager, alongside Daniel Heale, also from Carlton, who ...
HOTLINE
14 Jul 2000 | by FRANCESCA NEWLAND
, previously at TBWA GGT Simons Palmer, planning director Craig Elston from Brann London, and creative ...
STOP PRESS
06 Jul 2000 | by CRAIG SMITH
Eurostar is reviewing its pounds 15m pan-European advertising account out of Young & Rubicam as part of a statutory process. Y&R, which has handled the account in the UK, France and Belgium since Eurostar launched at the end of 1994, will repitch alongside other agencies. Media buying through Manning...
C5 takes pounds 3m stake in TheFirstResort
06 Jul 2000 | by CRAIG SMITH
Channel 5 has signed its largest ever equity stake, in a deal with UK online travel agent TheFirstResort.com. The broadcaster will provide pounds 3m worth of media and marketing support in return for a percentage of the business.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
