Yet again, the marketing industry has been forced into a defensive position by suggestions that alcohol advertising and packaging should carry health warnings. Not to react to such calls would be foolhardy. Yet to argue against them carries the danger that the industry could be seen as...
TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next year following the appointment of a top marketer this week. The UK's biggest holiday company has named Hugh Edwards as director of marketing as part of a restructuring that is designed to integrate...
Renault has struck a deal with Channel 4 to produce what it claims is the first "truly interactive" ad on British TV. Viewers will be able to interact with a Renault Clio commercial to order a test drive or brochure without leaving the channel they are watching. The car-maker will...
When Channel 4 wheeled its new leader in front of the media pack last week, he looked an unlikely chief executive for what is now a high-profile British institution. In contrast to the rather corporate C4 chairman Vanni Treves stiffly perched next to him, Mark Thompson looked relaxed, sporting...
Brown-Forman, maker of Jack Daniels, and Allied Domecq. The sale of Seagram's spirits division ...
LONDON - TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next year following the appointment of a top marketer this week.
for the territory Danielle Hainauer. If you have an opinion on this or any other issue raised on Brand ...
1. Close to You Whoever came up with the idea to have Paul Daniels, Debbie McGee, Peter Stringfellow et al maul the classic Carpenters tune was either a genius or clinically insane - or both. But Lowe Lintas got Heineken on to the front page of The Mirror. 2. Bohemian Like You All ...
Copywriters: Adam Chiappe, Matthew Saunby Art directors: Adam Chiappe, Matthew Saunby Director: Daniel ...
Daniels and Debbie McGee doing their Carpenters impersonation until you do. Hobson's choice really ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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