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Britain's newspapers are searching for their souls. At least five nationals have instigated major reviews of their advertising strategy this year (see below) while the Daily Express gave up on creative agencies and took its advertising in-house. Last week The Observer appointed Mother;...
Film director Stanley Kubrick launched his science-fiction masterpiece 2001: A Space Odyssey in 1968; the year of The Marketing Society's first annual conference. For this reason, the society gave its 2001 conference, which took place last week, a futuristic theme and title: 2001-2010:...
director at Sainsbury's; and Craig Smith, editor of Marketing. WINNER: THE MAN WHO GAMBLED ...
Yahoo! UK Sholto Douglas-Home, chief marketing officer at Reuters Kalends; Stevie Spring, chief executive of More Group, Andy Tilley, managing partner of Unity and Kevin Brown partner at Soul. NABS president John Bartle (see panel), and his predecessor Jeremy Bullmore, shared their industry...
What are marketers to make of the latest high jinks in the chaotic world of UK digital television? When it emerged last week that the digital arms of the two main free-to-air broadcasters - the BBC and ITV - are locked in advanced talks about a 'digital coalition', the news was met with...
"So, how's business Bob?" asked the journalist chirpily. "Shite," replied the typically deadpan Sir Bob Geldof, founder and marketing director of online travel company Deckchair.com. While the former Boomtown Rat would never claim to speak for the travel industry, this response, during...
Advertising is designed to get a reaction. The question is: who reacts? With luck it's the consumer. Sometimes it's the media but, increasingly, it's the competition. Tesco's recent high-profile price-cutting campaign has drawn official complaints from Sainsbury's, Asda and Boots. Van den...
that usually elicit a "yuck" from me. - The acclaimed director Daniel Kleinman shot the John West Salmon ...
STUDENTS: The National Union of Students has appointed Daniel Ashley to handle media relations. Ashley, who joins as a PRO, joins the four-strong team from the National Lottery Commission press office. He replaces Karen Dunphine, who has recently left. ...
Jack Daniel's is close to finalising a deal with London Underground that will allow buskers ... is illegal on the Underground, Jack Daniel's parent firm Brown-Forman expects the activity to begin later ... from non-profit organisation Kashmere House. They will perform beside Jack Daniel's tube ads. Brown ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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