Yet again, the marketing industry has been forced into a defensive position by suggestions that alcohol advertising and packaging should carry health warnings. Not to react to such calls would be foolhardy. Yet to argue against them carries the danger that the industry could be seen as...
TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next year following the appointment of a top marketer this week. The UK's biggest holiday company has named Hugh Edwards as director of marketing as part of a restructuring that is designed to integrate...
Renault has struck a deal with Channel 4 to produce what it claims is the first "truly interactive" ad on British TV. Viewers will be able to interact with a Renault Clio commercial to order a test drive or brochure without leaving the channel they are watching. The car-maker will...
When Channel 4 wheeled its new leader in front of the media pack last week, he looked an unlikely chief executive for what is now a high-profile British institution. In contrast to the rather corporate C4 chairman Vanni Treves stiffly perched next to him, Mark Thompson looked relaxed, sporting...
LONDON - TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next year following the appointment of a top marketer this week.
Britain's newspapers are searching for their souls. At least five nationals have instigated major reviews of their advertising strategy this year (see below) while the Daily Express gave up on creative agencies and took its advertising in-house. Last week The Observer appointed Mother;...
first for Marketing and a first for the industry, writes Craig Smith, editor of Marketing .
In Agency 2001, we acknowledge the best agency of the year in every sector. It's a first for Marketing and a first for the industry. What we have attempted - and I think I can now safely say, pulled off - is to recognise excellence in its widest form. Marketing is about the breadth of the...
EasyGroup boss Stelios Haji-Ioannou is calling for the abolition of the Advertising Standards Authority (ASA), accusing it of being a "protectionist" body that will "always rule in favour of the status quo". Haji-Ioannou told Marketing that a government body should take over the ASA's...
Thomas Cook is backing its branded TV channel, which launched on Tuesday, with a 2m marketing campaign during January, including the UK's biggest ever newspaper travel promotion. The company will promote Thomas Cook TV, now on SkyDigital, via a TV advertising drive through TBWA/ London,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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