A raft of proposed regulation from the Financial Services Authority ought to have marketers from all sectors of industry sympathising with their financial services peers, but two other developments make it hard to feel too sorry. The first is a report by the Citizens' Advice Bureau that...
Somewhere between the 40% of people who always open direct mail sent by credit card companies and the less than 1% who respond, something goes terribly wrong. The first figure, from the Marketing-Taylor Nelson Sofres survey on page 5, is proof that the British are comfortable with credit,...
and Ireland PR head Neil Pattie, and handed it to Daniel Bausor, formerly ICL's European PR manager and head ...
featuring clean shots of classic FMCG brands. But where there was once Campbell's or Jack Daniels ...
Travellers to mainland Europe will, from next week, be able to experience one of the most unmissable marketing campaigns of recent history. The launch campaign for euro notes and coins is of such inordinate scale that it will be impossible for any ordinary European to avoid. This is a...
Now that we all know who will be sponsoring which bit of Premiership action this season, the battle for public awareness can really begin. It's a struggle that should easily match the efforts of the top Premier League clubs when the season officially kicks off this weekend. The biggest...
by Craig Cash from The Royle Family and actress Jane Horrocks, caused public confusion about pensions ...
MRM Partners Worldwide, part of McCann-Erickson WorldGroup, has acquired TPD, the UK customer publishing company that counts ONdigital, RAC, Microsoft, and Alliance & Leicester among its clients. At the same time, TPD has rebranded as just customer communication. The firm will operate independently...
MRM Partners Worldwide, part of McCann-Erickson WorldGroup, has acquired TPD, the UK customer publishing company that counts ONdigital, RAC, Microsoft, and Alliance & Leicester among its clients. At the same time, TPD has rebranded as just customer communication. The firm will operate independently...
Daniells, who joined last November as joint TMT practice head. Daniells was previously a director ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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