The battle between Levi-Strauss and Tesco - or between consumer cheat and consumer champion, as much of the national media would have us believe - is now moving into stage two. Following the European Court of Justice (ECJ) ruling against Tesco, there was an immediate flurry of tabloid outrage...
Levi-Strauss described this week's landmark ruling against 'grey imports' as a "strong win for brand owners", while a "shocked" Tesco vowed to fight on. Levi's, and many other manufacturers, celebrated following the decision by the European Court of Justice to support the company's right...
High and Mighty is launching a poster and direct mail campaign that will position it as a fashion brand for larger men, rather than a functional clothing retailer. The campaign marks the first above-the-line work from the company in a year. The 48-sheet posters will break in three UK cities...
that usually elicit a "yuck" from me. - The acclaimed director Daniel Kleinman shot the John West Salmon ...
. The typographer is Dave Jenner. The work, written by Glenn Smith and art directed by Craig Smith, will run ...
Townsend Photographer: Craig Brandt Exposure: National 48-sheets IKEA Project: Glasgow Ikea opening ...
Marks 3m magazine and newspaper campaign for the range, created by Rainey Kelly Campbell Roalfe/ Y 3bn worth of business for M 6m joint venture with long-standing clothing supplier Desmond 1.5m input from Desmond 275,000 and was given a 75,000 golden hello. Eighteen months after his appointment,...
The question everyone is asking is whether Tesco did or didn't triumph over Levi-Strauss in the European legal ruling. The real question is what Tesco did and didn't say about its selling of cheap brand-name jeans. Tesco is emphatic that its claimed victory is on behalf of consumers,...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
