to remove filtersLego awards Rainey Kelly global creative business
18 Dec 2001 | by Gordon MacMillan,
for the territory Danielle Hainauer. If you have an opinion on this or any other issue raised on Brand ...
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PROFILE: Programming power - Mark Thompson, Chief executive, Channel 4
20 Dec 2001 | by DANIEL ROGERS
When Channel 4 wheeled its new leader in front of the media pack last week, he looked an unlikely chief executive for what is now a high-profile British institution. In contrast to the rather corporate C4 chairman Vanni Treves stiffly perched next to him, Mark Thompson looked relaxed, sporting...
MEDIA FORUM: ITV has weathered the storm but can it still float? Alasdair Reid reports on the latest twists and turns in the fortunes of ITV. Are the network's bosses being a little too optimistic, too soon?
14 Dec 2001 | by ALASDAIR REID
lot less grim next year. They also worked some sort of Paul Daniels routine on the balance sheet ...
MEDIA CHOICE: Francesca Newland, Campaign's news editor, thinks Monkey and Al's Christmas TV viewing guide is a great idea
07 Dec 2001 | by FRANCESCA NEWLAND
." Client: ITV Digital Medium: Booklet insert in TV listings magazines Media planning: Craig Wills ...
MediaCom unveils regional division
07 Dec 2001 | by CLARE CONLEY
by the associate directors, Craig Lennon and Les Middleton. MediaCom Accent will house 40 million ...
NEWS INSIGHT: Brands prepare World Cup tactics - Marketers will need to be sharp to cut through the clutter at the World Cup
06 Dec 2001 | by DANIEL ROGERS
The names are out of the hat, the media have already written off England, and the world's largest brands are on high alert. It must be six months before the World Cup. While Sven-Goran Eriksson mulls over his strategy for coping with the 'Group of Death', marketers are making final adjustments...
NEWS INSIGHT: Cinema bucks the media trend - Warner Village's plan for 50 extra screens is a sign of the sector's strength
29 Nov 2001 | by DANIEL ROGERS
Warner Village Cinemas this week announced it is to build five new multiplex cinemas across London in the next 12 months, confirming the strength of the cinema business at a time when most other media are in recession mode. Warner's 30m investment in major new cinemas for Islington,...
terrestrial TV or further confuse the customer, asks Daniel Rogers
15 Nov 2001 | by DANIEL ROGERS
What are marketers to make of the latest high jinks in the chaotic world of UK digital television? When it emerged last week that the digital arms of the two main free-to-air broadcasters - the BBC and ITV - are locked in advanced talks about a 'digital coalition', the news was met with...
Billett claims TV is most cost-effective
15 Nov 2001 | by DANIEL ROGERS
Advertisers are missing a trick by failing to switch their campaigns from newspapers to television in the current climate, according to a report from the Billett Consultancy. Billett's research suggests that TV has become up to 20% more cost-effective as an advertising medium than national...
RADIO - BIG SPENDERS: Nestle's Andrew Harrison and BT's Katrina Lowes argue their case for brand-building using radio ads
09 Nov 2001 | by KATRINA LOWES, head of consumer communications, BT and ANDREW HARRISON, director of marketing, Nestle UK, Nestle-Rowntree Division
: Daniel Heighes; Sound: Wave. BT: 'SARAH TO GEOFFREY' SFX: Signature tune GEOFFREY ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
