TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next year following the appointment of a top marketer this week. The UK's biggest holiday company has named Hugh Edwards as director of marketing as part of a restructuring that is designed to integrate...
LONDON - TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next year following the appointment of a top marketer this week.
account that D'Arcy lost earlier this year. Danielle McDonald, the account director at D ... that is truly original." Art direction and copywriting was by Jon Daniel and Simon Impey. Media buying ...
Thomas Cook is backing its branded TV channel, which launched on Tuesday, with a 2m marketing campaign during January, including the UK's biggest ever newspaper travel promotion. The company will promote Thomas Cook TV, now on SkyDigital, via a TV advertising drive through TBWA/ London,...
Airtours' MyTravel rebranding project will be bigger and faster than previously anticipated, spanning its aircraft and cruise ships and stretching into new products such as clothing and luggage. At its annual results on Tuesday, Airtours confirmed that it would rebrand 1000 shops and 115...
: Craig Inglis, marketing director Brief: Highlight the advantages of business rail travel over cars ...
"So, how's business Bob?" asked the journalist chirpily. "Shite," replied the typically deadpan Sir Bob Geldof, founder and marketing director of online travel company Deckchair.com. While the former Boomtown Rat would never claim to speak for the travel industry, this response, during...
British Airways' marketing strategy of concentrating on 'premium' passengers has come under attack as figures out this week showed it was continuing to lose passengers to low-cost carriers such as Ryanair. BA reported a 73% fall in second-quarter operating profits and warned of a "significant...
Sometimes, being honest with consumers is not the best policy. In this age of corporate social responsibility, transparency and stakeholder involvement, that can be a difficult admission to make - let alone act on. Yet the fact that British train companies are being less than honest with passengers...
operator is very different," says Virgin Trains marketing director Craig Ingalls, "so the focus is more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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