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Daniel Morel, the chairman and chief executive of Wunderman Worldwide, has been appointed by Cannes
It's the brand that many love to hate. The ultimate symbol of US cultural imperialism. A lightning conductor for anti-capitalists, animal rights activists and healthy eating campaigners.
Jack Daniel's has appointed The House to handle its below-the-line activity and a teaser ad
LONDON - Distilled Tennessee whiskey brand Jack Daniel's is launching a £2m through..., guests will be given a free sample of Jack Daniel's and when they purchase their second shot of the drink, they will be given a pack of Jack Daniel's branded playing cards. Denise Dewar, Jack Daniel's brand manager, said ... of the heritage and youth appeal that is so unique to the brand." The campaign is Jack Daniel's biggest campaign ...
In these difficult economic times, the low-cost airline sector is a breath of fresh air.
The 19 million Britons taking European package holidays this summer will have noticed a rash of colourful logos and symbols springing up on planes, in airports and at their hotels.
We Brits chomp our way through around half a million bars of block chocolate each year, yet it's a market in decline.
British Gas picked up the Cause Related Marketing Award for excellence at the Business in the Community (BitC) awards last week.
Cannily unveiled in the quiet June bank holiday week (Marketing, June 6), the UK's next big retail loyalty scheme grabbed the headlines by promising to breathe new life into customer reward schemes and to usurp Air Miles as the premium loyalty brand.
There has been endless analysis of the advertising strategy of the world's best-known brand - principally whether it's thinking 'global' or 'local' at any point in time.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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