to remove filtersSTOP PRESS: Diageo and Brown-Forman in legal wrangle
19 Dec 2002
Jack Daniel's in the UK. Brown-Forman ended a 17-year distribution deal with Diageo in July and handed
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BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?
19 Dec 2002 | by DANIEL ROGERS
is sliding at London's best-known retailer. Daniel Rogers reports on its fortunes.
EDITORIAL: A brand is for life, not just for major Christmas TV ads
19 Dec 2002 | by CRAIG SMITH, Editor
Never mind the goose putting on a few extra pounds, you know Christmas is coming when the perfume ads start to waft their way onto TV schedules.
OFT looks into MyTravel price claims
19 Dec 2002 | by DANIEL ROGERS
The Office of Fair Trading is investigating MyTravel's controversial 55% price cut campaign, potentially setting a precedent for other price-led marketing campaigns.
DIRECT: Macallan backs DM for seasonal loyalty rewards
19 Dec 2002
-wrapped before posting. Jason Craig, direct marketing and internet manager for The Macallan, said: "We ...
AGENCY 2002
12 Dec 2002 | by CRAIG SMITH, Editor
The supplement you hold in your hands is the result of two months' painstaking research by Marketing journalists, carried out among the agencies themselves and with the full consultation of the independent sector experts credited on this page.
Thomson signs stars for cruise facelift
12 Dec 2002 | by DANIEL ROGERS
TV celebrities Linda Barker and Jilly Goolden have been drafted in by holiday company Thomson to brighten up its cruise holidays next year.
MyTravel to use outlets for ad blitz
12 Dec 2002 | by DANIEL ROGERS
MyTravel has shelved plans to launch its traditional post-Christmas advertising assault and is instead converting 700 travel agency windows into 'ad hoardings'.
PROFILE: Setting the pace - Chris Mottershead, managing director, TUI UK
12 Dec 2002 | by DANIEL ROGERS
Chris Mottershead is the man who intends to make the package holiday sexy again. The boss of some of Britain's best-known holiday brands, including Thomson and Lunn Poly, wants to shake off the charter holiday's association with 70s kitsch and stomach bug complaints on Watchdog.
AGENCY 2002: Field Marketing Agency of the Year - FDS
12 Dec 2002
of Eden filled with herbs and fruit, waterfalls and ambient music. For Jack Daniels, First People ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
