claim to have opt-in databases, but it has to be a positive opt-in, not an assumed opt-in," says Craig ...
It should have been the advertising alliance of the year. On one side is Orange, with the reputation of having redefined the way mobile brands are marketed. On the other is Mother, with an unrivalled reputation for creativity and an enviable one for sweeping up what new business is out there.
this deliver high profits and improve take-up of new technology, asks Daniel Rogers.
Motorola is to introduce a personalised phone concept called Motomorph, which it hopes will challenge Nokia's dominance of the handset market among young people.
LONDON - Motorola is to introduce a personalised phone concept called Motomorph, which it hopes will challenge Nokia's dominance of the handset market among young people.
Emap Advertising has signed a cross-media deal with mobile phone operator O2 to push both brands to youngsters holidaying in Ibiza this summer.
and Paul Murphy. The creative director was Rooney Carruthers, and the TV spots were directed by Daniel ...
and art directed by Fred Raillard and Farid Mokart. Daniel Kleinman, through Spectre, directed ...
Vodafone has confirmed it is in talks with some of the world's biggest advertising networks to establish its first global agency roster. It wants to co-ordinate a single strategy that can challenge powerful brands such as Orange globally (see story, page 2). The telecoms company,...
When BT's new chief executive, Ben Verwaayen, arrives at the telecoms giant next week, he will find that the issue of whether it is now a 'telecoms and TV giant' has been thrust upon him. As bucks go, it's not a bad one to be passed - and Verwaayen may as well get used to the agenda-setting...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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