to remove filtersThomson signs stars for cruise facelift
12 Dec 2002 | by DANIEL ROGERS
TV celebrities Linda Barker and Jilly Goolden have been drafted in by holiday company Thomson to brighten up its cruise holidays next year.
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OFT looks into MyTravel price claims
19 Dec 2002 | by DANIEL ROGERS
The Office of Fair Trading is investigating MyTravel's controversial 55% price cut campaign, potentially setting a precedent for other price-led marketing campaigns.
MyTravel to use outlets for ad blitz
12 Dec 2002 | by DANIEL ROGERS
MyTravel has shelved plans to launch its traditional post-Christmas advertising assault and is instead converting 700 travel agency windows into 'ad hoardings'.
Chief's exit shakes MyTravel rebrand
05 Dec 2002 | by DANIEL ROGERS
Embattled holiday company MyTravel lost its most senior marketer last week with the abrupt departure of chief executive for global development Richard Carrick.
PROFILE: Travelling at speed - Drew Thomson, Managing director, Air Miles and BA Miles
28 Nov 2002 | by DANIEL ROGERS
"The only careers advice from my school in Glasgow was 'if you're not going to jail, then you're a bright lad'," says Drew Thomson, who comes across as a very bright lad indeed.
TUI Thomson plans peak ad blitz
21 Nov 2002 | by DANIEL ROGERS
TUI Thomson is gearing up for its biggest-ever ad burst to coincide with the peak holiday booking season in the new year.
London tourism body picks AMV BBDO for ad task
21 Nov 2002 | by DANIEL ROGERS and ALEXANDRA JARDINE
The London Tourist Board (LTB) is lining up Abbott Mead Vickers BBDO, the UK's biggest ad agency, for a major campaign to lure wary tourists back to the capital.
AMV wins task of revitalising London tourism
20 Nov 2002 | by Daniel Rogers and Alexandra Jardine,
LONDON - The London Tourist Board is lining up Abbott Mead Vickers BBDO, the UK's biggest ad agency, for a major campaign to lure wary tourists back to the capital.
Arab brands unite to revive tourism
14 Nov 2002 | by DANIEL ROGERS
A group of Arab states and airlines are set to link up for a marketing initiative to improve the image of the Middle East as a tourism destination.
ADWATCH: Virgin ad heralds arrival of innovative Pendolino trains
14 Nov 2002 | by SAM SOLLEY
Virgin Atlantic carrier. Craig Inglis, marketing director for Virgin Trains says: "New trains with all ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
