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NEW YORK - Muhammad Ali has lent his support to the case of Daniel Pearl, the kidnapped Wall Street...victim to injustice and intolerance. "Daniel should not become another victim of the ongoing conflict. I appeal to you to show Daniel Pearl compassion and kindness," he said. Pearl is being ...
Loyalty has once again become a marketing buzzword, following a golden era in the mid-90s. Today's schemes are offering rewards in travel and leisure, but will these incentives be enough to restore the popularity of the loyalty card? In the past four weeks, loyalty has been big news: Marks...
If you'll forgive the oxymoron, loyalty is back. Like being a little bit pregnant - which you can't be - loyalty has no right to come and go as it pleases. Yet at the start of 2002 UK marketers have been avidly renewing their vows with the loyalty concept in the hope that customers will also...
Vodafone has confirmed it is in talks with some of the world's biggest advertising networks to establish its first global agency roster. It wants to co-ordinate a single strategy that can challenge powerful brands such as Orange globally (see story, page 2). The telecoms company,...
The National Lottery Commission (NLC) is insisting that licence holder Camelot spend a minimum of 1.5% of its revenue on marketing each year, amid accusations of that promotion of the lottery has been lacklustre. The Commission is also demanding that Camelot spends as much in aggregate...
in a rejig overseen by Eric Daniels, group executive director for UK retail banking. Ennals ...
: João Daniel Tikhomiroff. Producer: JODAF Team. Director of photography: Leonardo Crescenti Neto ...
Berridge and Company 's senior designer Daniel Knight have been drafted into the art desk, while Marsha ...
The headlines that criticised Tesco's Christmas sales performance say more about the benchmark status of that brand than they do about any slide from shoppers' grace. Whatever the relative successes of Sainsbury's seasonal performance, they remain that - relative. A 0.6% advantage in like-for-like...
hired Daniel Bausor from ICL to head communications for the UK and Ireland (PRWeek, 12 October 2001 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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