to remove filtersNo-frills Thomsonfly in £4m 'aspirational' ads
18 Dec 2003 | by Daniel Rogers
Thomsonfly, the new no-frills airline from TUI, is seeking to emulate the aspirational appeal of Go, the brand subsumed by easyJet last year.
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AGENCY 2003
18 Dec 2003 | by Craig Smith, Editor
A funny thing happened on the way to identifying the best agencies of 2003. Had we spotted this unifying theme among the winners earlier we might have shaved weeks off the rigorous selection process; and yet it is only by looking back that we can see how the paths from ten separate marketing services...
AGENCY 2003: Creative Agency of the Year - Bartle Bogle Hegarty
18 Dec 2003
, it is best to consult those who know best: its clients. Daniel Rogers is associate editor at Marketing. 020 ...
Coke GB promotes Oades to president
11 Dec 2003 | by Daniel Rogers
High-flying Coke marketer Charlotte Oades has been made president of Coca-Cola Great Britain, with incumbent Tom Long promoted to president for North-West Europe.
Coca-Cola GB promotes marketer Oades to president
10 Dec 2003 | by Daniel Rogers,
LONDON - High-flying Coke marketer Charlotte Oades has been made president of Coca-Cola Great Britain, with incumbent Tom Long promoted to president for North-West Europe.
BRANDING BRIEF: Brandsmiths names chairman
04 Dec 2003
-executive director of Daniels, which owns the Covent Garden Soup brand.
EDITORIAL: Compact qualities must show value to win ad costs fight
04 Dec 2003 | by Craig Smith, Editor
The re-sizing of Britain's broadsheets to a compact format is the most significant development in newspaper publishing of recent years - you may take your pick as to whether the previous publishing landmark was the launch of the free morning papers or the short-lived but first full-colour daily, Today,...
THE MARKETING OLYMPICS
27 Nov 2003 | by Daniel Rogers
the public, UK business and the IOC, asks Daniel Rogers.
EDITORIAL: Hold that sense of pride until London wins Olympic race
27 Nov 2003 | by Craig Smith, Editor
'England expects', they say - but we never really do. Until Jonny Wilkinson's drop kick sailed over the crossbar in the dying seconds of Saturday's Rugby World Cup final no one honestly believed we were going to win. Hoped - yes. Prayed - almost certainly. But belief is not a state of mind that comes...
Australia boosts tourism with £53m
27 Nov 2003 | by Daniel Rogers
Australia, still basking in publicity surrounding the Rugby World Cup, is to invest an extra dollars AUS 120m ( 53m) in tourism marketing over the next four years.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
