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The Food Commission made national headlines this week for its 'expose' on sponsorship links between fast-food companies and Premier League football clubs. For an organisation that purports to campaign against "poor labelling" and "advertising hype" it was a masterful feat of spin.
The difficult task of promoting Britain as a tourist destination at a time of terrorist threats and disintegrating transport systems has been handed to Kenny Boyle, currently head of NTL's Premium TV.
GlaxoSmithKline Nutritional Healthcare, owner of the Lucozade, Ribena and Horlicks brands, is seeking a UK marketing head after promoting Peter Harding to run its Irish operation.
By the time Ofcom - the fledgling 'super regulator' for the communications sector - finally confirmed Stephen Carter as its inaugural chief executive last week, chatter in the marketing and media community had already moved on to the implications of his appointment.
dedicated producers will be responsible for ITV's main news bulletins: Craig Oliver will oversee the Evening
agencies. Daniel Rogers looks at the survey results.
Imagine one of the UK's biggest brands - one with twice the market share of its nearest competitor. Consider that this brand has one of the best-loved and longest-running advertising icons. Have you done that? Good. Now let's talk toilet paper.
Coca-Cola is trialling a soft drink called BPM Energy in Ireland, which if successful could be rolled out to the UK and across the world.
Australia, long perceived as the choice of backpackers, this week launches a £2m advertising campaign to promote itself as a two-week holiday destination.
of it." Craig Mawdsley, planning director at Saatchi Saatchi, remembers Walsh from the Sunny Delight ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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