LONDON - UK consumers' responsiveness to email marketing is rising according to the lastest research from DoubleClick.
LONDON – A US federal court has ruled that Google can continue selling advertising linked to user searches for trademarked words after insurance firm Geico lost its legal battle to halt the search giant doing so.
LONDON - Stelios Haji-Ioannou is applying the personal touch as EasyGroup moves into the fast-food business with the billionaire delivering the first takeaway to mark the launch of EasyPizza in Milton Keynes.
For half the year, the Cannes 2004 winners book has been moving progressively down the pile of literature on the area of office floor loosely reserved for periodicals whose production values are too high to chuck out immediately, but whose purpose is too peripheral for 'serious' trade magazines such...
LONDON – The Daily Telegraph and Oxfam have linked up to offer Telegraph readers a free 10-track download of the best new British acts from Oxfam's digital music site.
LONDON – FHM.com has launched the Style Channel, which builds on the site's existing fashion and style content and is designed to make shopping easy for users, with Sony Cyber Shot as sponsor for the first month.
LONDON – The Sunday Times is changing the format and frequency of The Month, its interactive entertainment section, from 12 times a year on CD-rom to six times a year on DVD.
LONDON - Loss-making leisure brand Lastminute.com must concentrate on making 'a more emotional connection' with the customer if it is to turn around its performance, according to founder and chief executive Brent Hoberman.
LONDON – OgilvyOne's UK chairman Paul O'Donnell is to become chairman of OgilvyOne Europe, replacing Philip Greenfield, who is moving to the US to head J Walter Thompson's CRM network rmg:connect.
Loss-making leisure brand lastminute.com must concentrate on making 'a more emotional connection' with the customer if it is to turn around its performance, according to founder and chief executive Brent Hoberman.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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