to remove filtersEmail marketing improves according to DoubleClick
20 Dec 2004 | by Daniel Farey-Jones,
LONDON - UK consumers' responsiveness to email marketing is rising according to the lastest research from DoubleClick.
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Draft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer Associates' $150m (£77.6m) global marketing and advertising business.
Cello acquires Navigator Response in £4.6m deal
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency Navigator Responsive Advertising for £4.6m and is to incorporate it into Target Direct Marketing, its Cheltenham-based direct and database consultancy.
Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
Emap woos direct business with inserts shake-up
16 Dec 2004 | by Daniel Farey-Jones,
LONDON – Emap, publisher of magazines including FHM and Heat, is making inserts more accessible to direct marketers by realigning its inserts business to fit within its trading division.
Preference Service launches online consumer survey
16 Dec 2004 | by Daniel Farey-Jones,
LONDON - The Preference Service plans to add a million new consumers to its database within 12 months through a new online version of its postal consumer preference survey.
Quarter of direct communications effective says DMA
16 Dec 2004 | by Daniel Farey-Jones
LONDON - A DMA survey of all forms of direct marketing shows that consumers receive on average just under five direct marketing 'interactions' a day, and judge a quarter of these effective.
Partners Andrews Aldridge named agency of the year
16 Dec 2004
Rapier in April; and the creative duo of Simon Nicholls and Daniel Wright from TBWA\GGT in December ...
Agency of the Year: Direct Agency of the Year - Partners Andrews Aldridge
15 Dec 2004 | by Ben Bold
of Simon Nicholls and Daniel Wright from TBWA\GGT in December. Partners also promoted Shaun Moran, its ...
DTI rubbishes reports of pact to privatise Royal Mail
14 Dec 2004 | by Daniel Farey-Jones,
LONDON – The government has denied that there are any plans to partially privatise Royal Mail, in the wake of newspaper reports claiming it had given chairman Allan Leighton a 'private pledge' to do so.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
