LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer Associates' $150m (£77.6m) global marketing and advertising business.
LONDON - Trinity Mirror has said that advertising revenues across the group have risen by 4.2% for the year, boosted by a strong performance by the regional titles.
LONDON - MarketingFile has licensed Experian's National Business Database and will sell it through its MarketingFile.com website, with no minimum quantity restrictions.
LONDON - The Daily Mail & General Trust saw pre-tax profits jump by 15% to £124.6m, as all sectors of its business showed growth, but it said the advertising outlook for 2005 was difficult to call.
LONDON – Royal Mail has commissioned new photography from design agency Start Creative as part of the revamp of its brand identity.
LONDON – The keynote speech at the IDM's 2005 B2B Marketing Conference on February 22 will be given by Richard Rosen, the US B2B marketer of the year, speaking in the UK for the first time.
LONDON – Royal Mail chief executive Adam Crozier has announced an agreement between Royal Mail and the PPA on size-based pricing.
LONDON - Havas is expecting to raise around £20m, after appointing LongAcre Partners to auction off newborn and baby products direct agency Bounty, with several companies interested.
LONDON – The postal regulator Postcomm has successfully prosecuted a company, and its managing director, for collecting and delivering mail without a licence, resulting in a £17,000 fine, in the first action of its type.
LONDON – Abacus UK has launched the Abacus B2B Alliance, a cooperative business-to-business database covering sectors including office supplies, corporate gifts, IT, telecoms, industrial and training.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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