Agency: TBWA\London Writer: Tony McTear Art director: Paul Silburn Director: Daniel Kleinman ...
LONDON - Wilkinson Sword has scored another legal victory over rival Gillette in the razor wars as a German court issues an injunction forcing Gillette to remove claims about its new M3 Power razor, which could also start court action in the UK.
ONE TO LOOK OUT FOR - Vodafone - 3G Live! Project: 3G Live! Client: David Wheldon, global marketing director Brief: Launch Vodafone 3G Live! Creative agency: J. Walter Thompson Writers: Richard Baynham, James Humphreys, Wayne Robinson Art directors: Ian Gabaldoni, Craig Hunt, Matt Collier ...
LONDON – Brylcreem is to invade cinemas with naked men for a new risque campaign, where the idea is that with great hair no one will notice you have no clothes on.
LONDON - Havas is expecting to raise around £20m, after appointing LongAcre Partners to auction off newborn and baby products direct agency Bounty, with several companies interested.
LONDON – Procter & Gamble is favouring the internet over customer magazines for communications with consumers of its household goods brands such as Bold, Febreze and Fairy.
LONDON - MindShare has won Unilever's £680m pan-European media buying account, following a lengthy pitch process that also involved the incumbent Initiative and Carat.
LONDON - The owner and manager of the Nectar loyalty programme, Loyalty Management UK, has attacked a report that claimed Nectar partners, particularly Sainsbury's, were having doubts about their future participation in the programme.
LONDON - Procter & Gamble's leading laundry brand Ariel has teamed up with Hotpoint in a major new integrated campaign to promote the combination's ability to keep whites looking bright.
LONDON - Initiative Worldwide and its partner Grape Communications have won a two-year contract, due to commence in January 2005, for Unilever Korea's above-the-line advertising and media buying.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters