LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
LONDON - Luxury Swiss watch brand TAG Heuer has signed Wimbledon tennis champion Maria Sharapova as a brand ambassador, in a three-year deal believed to be worth about £500,000 a year.
LONDON - Digital music download service Napster has extended its retail distribution in the high street, striking a deal for Post Office branches to sell pre-paid download cards.
LONDON - Emap's FHM.com has secured a £250,000 sponsorship deal with Xbox, which includes activity for the launch of 'Halo 2', Xbox's big upcoming games release.
LONDON - The owner and manager of the Nectar loyalty programme, Loyalty Management UK, has attacked a report that claimed Nectar partners, particularly Sainsbury's, were having doubts about their future participation in the programme.
LONDON - Haymarket has promoted Oliver Irish to editor of Stuff, following Tom Dunmore's move to work on new title Rip & Burn.
the chance to enter a prize draw to win a plasma screen TV. Craig Carr, sales director at IPT Direct, said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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