LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
LONDON – Celebrity chef Brian Turner has launched a new premium coffee range with packaging designed by DKPM.
There is a barely concealed sense of panic on the UK high street. Not panic-buying, mind. Shoppers have become used to the idea that they can leave their Christmas shopping until much later than they used to. After all, the shops are open for extended hours in the run-up to Christmas, and there is every...
LONDON - The Pitcher & Piano chain of bars has turned to mobile SMS marketing for the first time, after looking for a more immediate way of bringing in customers.
LONDON - Which?'s complaint that Apple's iTunes overcharges UK customers has been passed by the Office of Fair Trading to the European Commission.
LONDON - Postcomm has begun consulting on the licensing framework that needs to be in place when the postal market is fully open to competition.
to stave off the threat of the mobile operators' high-street charge. Daniel Rogers reports.
LONDON – The Bullring, Birmingham's new shopping centre, has awarded River Publishing the contract to publish a new 24-page customer magazine, following a three-way pitch.
LONDON - Entire has won three new creative briefs from Freemans, Rodale Books and the People's Dispensary of Sick Animals.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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