LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer Associates' $150m (£77.6m) global marketing and advertising business.
LONDON - Foster's is to sponsor free travel across London on New Year's Eve in a six-figure deal with Transport for London covering the Tube, buses, DLR and trams.
LONDON – The government has denied that there are any plans to partially privatise Royal Mail, in the wake of newspaper reports claiming it had given chairman Allan Leighton a 'private pledge' to do so.
LONDON – Royal Mail has confirmed that the price of a first-class stamp will go up from 28p to 30p on April 7 2005, but there are concessions and even price decreases for business-mail users.
LONDON – Sony PlayStation is appealing to gamers with a pre-Christmas mailing suggesting they gift themselves one of five titles from different game genres.
LONDON - Siemens, the German industrial goods to telephones giant, has awarded its global corporate image business to TBWA\, according to reports.
HONG KONG – Virgin is planning to launch a mobile phone service in China as a 50-50 joint venture with a Chinese company within a year to 18 months, according to reports.
LONDON - The Pitcher & Piano chain of bars has turned to mobile SMS marketing for the first time, after looking for a more immediate way of bringing in customers.
LONDON - Which?'s complaint that Apple's iTunes overcharges UK customers has been passed by the Office of Fair Trading to the European Commission.
LONDON – Sony PlayStation has struck a £200,000 deal with Emap Advertising for the launch of the sequel to hit PlayStation2 game 'The Getaway'.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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