LONDON – FHM.com has launched the Style Channel, which builds on the site's existing fashion and style content and is designed to make shopping easy for users, with Sony Cyber Shot as sponsor for the first month.
LONDON - Loss-making leisure brand Lastminute.com must concentrate on making 'a more emotional connection' with the customer if it is to turn around its performance, according to founder and chief executive Brent Hoberman.
Agency: TBWA\London Writer: Tony McTear Art director: Paul Silburn Director: Daniel Kleinman ...
LONDON - The Daily Mail & General Trust saw pre-tax profits jump by 15% to £124.6m, as all sectors of its business showed growth, but it said the advertising outlook for 2005 was difficult to call.
Daniel Rogers reports from the ABTA convention in Orlando, Florida, on the developments affecting
VisitBritain is creating a series of marketing alliances with major brands to improve the promotion of the nation's tourist attractions to specific audiences.
ONE TO LOOK OUT FOR - Vodafone - 3G Live! Project: 3G Live! Client: David Wheldon, global marketing director Brief: Launch Vodafone 3G Live! Creative agency: J. Walter Thompson Writers: Richard Baynham, James Humphreys, Wayne Robinson Art directors: Ian Gabaldoni, Craig Hunt, Matt Collier ...
LONDON – Senior marketers say that variable creative in direct mail causes a marked increase in response rates compared, according to a survey carried out for direct mail specialist Lloyd James Group.
Eurostar will screen its first TV advertising campaign in more than two years this week to mark the high-speed train service's 10th birthday on Sunday (14 November).
The sheer choice of holiday destination available to British tourists means that countries are having to reassess their marketing efforts.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters