LONDON – Charity Teenage Cancer Trust has teamed up with CosmoGirl and teen marketing agency Dubit on a nationwide fundraising and awareness initiative directed at schools, which it hopes will raise more than £500,000.
LONDON - Lads' weeklies Zoo and Nuts have been scrapping in public again, after the former objected to a Nuts email that claimed it was 'the best-selling mens magazine in Europe'.
LONDON - The British Heart Foundation is using field marketing and educational packs to get its healthy eating message closer to children.
LONDON – The Telegraph newspaper group's financial services division is launching a Brewin Dolphin co-branded investment management service for readers with more than £100,000 to invest.
LONDON – Email marketing specialist OnlineDM has been rebranded as Connectpoint Direct after it was acquired for an undisclosed sum by Manchester-based marketing group Connectpoint.
LONDON – GCap Media has confirmed to Ofcom it will take legal action to stop the regulator releasing capacity for more national digital radio stations.
LONDON - Online shopping portal Themutual.net has acquired email marketing specialist Electronic Direct Response in a deal worth up to £6m in cash and shares.
LONDON - ITV is to provide live 3G mobile and internet coverage of reality show 'I'm a Celebrity... Get Me Out of Here!' for the first time.
LONDON - Email open rates in the UK have declined from 36.2% to 31.8% in a year, according to new data from DoubleClick.
LONDON - News Corporation has reported a net loss of $433m (£246.8m) for the July to September quarter. A one-off charge of $1bn obscured improvements in financial performance, as revenues climbed 10% year on year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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