LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create and implement a business-to-business direct marketing campaign at the end of January.
LONDON – Royal Mail is starting its nine-month long Pricing in Proportion communications programme with a mailing to direct marketing agencies, printing companies, mailing houses, charities, home shopping companies and publishers.
LONDON – Sony Electronics has launched its new range of business notebooks to the trade and users under a new brand identity Vaio Professional, created by Gyro International.
LONDON – Business-to-business data supplier Corpdata has unveiled Sales Turbine, a service delivering up-to-date sales prospect data in small, daily and manageable bursts directly to individual members of a client's sales team.
LONDON – The Department of Trade & Industry and Ofcom have been urged to review the Corporate Telephone Preference Service by Mardev, which claims the service is making it more difficult for smaller businesses to sell to larger ones.
LONDON – Data consultancy Rocket Science has hired Jim Bradley, a former managing director of SCA Hygiene and Scholl, to head its Snapshot division as well as work on company strategy.
LONDON – Golley Slater has been appointed to handle direct marketing and design for nationwide photography portrait studio chain Olan Mills, and has also won a brief from a management development scheme.
LONDON – Safety equipment supplier Protec is embarking on a new direct mail campaign to target new prospects identified after Experian analysed its database.
LONDON - The London business freesheet launching against the Financial Times will be ready in September and will be distributed by hand in key financial districts from 6am.
LONDON – Equifax has hired a new CEO and chairman, Richard F 'Rick' Smith, currently the chief operating officer of General Electric Insurance Solutions.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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