to remove filtersMatalan brings in TDA for customer communications work
17 Nov 2005 | by by Daniel Farey-Jones
LONDON - Matalan has appointed TDA to increase loyalty and customer traffic by developing an integrated programme of communications with its customers.
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Experian buys price comparison site PriceGrabber
15 Dec 2005 | by by Daniel Farey-Jones
LONDON - Experian has acquired US price comparison service PriceGrabber.com for £269m.
Leader - BAT invests to stay out of the headlines
21 Oct 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
Tobacco companies have an undeniably dark reputation. And somehow London-based BAT has managed to outperform the market in this respect.
BSkyB slashes response cost for interactive ads
20 Oct 2005 | by by Daniel Farey-Jones
LONDON – BSkyB is cutting the cost per lead of red button response advertising on Sky Digital interactive television from 50p to 10p from November 1.
LBC presenter's teeth-whitening ad breaks endorsement code
19 Oct 2005 | by by Daniel Farey-Jones
LONDON - London radio station LBC has received a warning for blurring the line stopping radio presenters from personally endorsing products, after breakfast presenter Nick Ferrari voiced a teeth-whitening ad.
Circular Distributors to hold annual conference next week
11 Oct 2005 | by by Daniel Farey-Jones
LONDON – This year's Circular Distributors Door Drop conference takes place in London on Thursday October 20, with speakers from agency and client backgrounds, including Drayton Bird and Chris Arnold.
The Work: New Campaigns - UK
30 Sep 2005
: ZenithOptimedia Media planner: Tom Jackson Photographers: Daniel Hartz, Bernard Blistin Exposure: Direct mail ...
Rimmel London unveils CD:UK sponsorship as new faces join
16 Sep 2005 | by by Daniel Farey-Jones
LONDON – Rimmel London is sponsoring ITV's Saturday morning pop show 'CD:UK' from tomorrow, coinciding with the show's new line-up of presenters.
Sinclair exits JWT after six months as Unilever creative chief
15 Sep 2005 | by by Emma Barns
The decision comes as JWT defends Unilever's global £140m Omo laundry detergent account, known as Persil in the UK. JWT said Sinclair was not involved in the pitch, which is being headed by Craig Davis, the worldwide chief creative officer, and Nick Bell, JWT London's executive creative director ...
Boots breaches ad code over sleeker silhouette anti-cellulite claims
14 Sep 2005 | by by Daniel Farey-Jones
LONDON – Boots has become the latest beauty advertiser to have product claims dismissed by the advertising watchdog, after an ad for its No7 anti-cellulite balm promised results in two weeks.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
