Themutual.net increases revenue and profit
08 Dec 2005 | by by Daniel Farey-Jones
LONDON – Online shopping portal Themutual.net, which last month bought Electronic Direct Response, has made half-year pre-tax profits of £950,000.
LONDON - Experian has acquired US price comparison service PriceGrabber.com for £269m.
LONDON – Online shopping portal Themutual.net, which last month bought Electronic Direct Response, has made half-year pre-tax profits of £950,000.
LONDON – Express Dairies has opened its database to buyers for the first time, and appointed Holistic List Management to manage and sell the 600,000-strong list.
LONDON - The NME is to sell a CD on the high street for the first time, having put together a 39-track double compilation album featuring the likes of The Killers, Gorillaz and Coldplay in a joint venture with Universal/EMI.
LONDON - Sixty-five viewers got wound up by PC World's new television ad campaign selling the joys of wireless internet access, resulting in the ad getting banned for being misleading.
LONDON - Otto UK, the owner of the Freemans, Grattan, Look Again and Kaleidoscope catalogue brands, is using CACI's email address identification product eAppend to match email addresses to customer records.
LONDON – Supermarkets have been criticised for concentrating price promotions on unhealthy food and not enough on healthy food such as fresh fruit and vegetables.
LONDON - Abacus UK has hired a team of direct marketing consultants to provide advice on business development to members of its mail order data pool Abacus Alliance.
As I write this column there are more than 700 items from the Stella McCartney-designed Hennes & Mauritz collection for sale on eBay.
LONDON – A mail order retailer dedicated to clothing for tall men has used a gruesome online video to grab men's attention as part of its launch campaign.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.