to remove filtersBranson prepared to lower his asking price for Virgin Mobile
12 Dec 2005 | by by Daniel Farey-Jones
LONDON - Sir Richard Branson is prepared to accept less for his stake in Virgin Mobile so that NTL will go ahead with its takeover of the company.
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Carphone Warehouse expands TalkTalk with OneTel deal
19 Dec 2005 | by by Daniel Farey-Jones
LONDON – Carphone Warehouse has agreed to buy OneTel from Centrica in a deal worth as much as £154.2m, depending on the number of customers Centrica recruits for Carphone Warehouse over the next three years.
Gallagher lambasts White Stripes over Coca-Cola ad
08 Dec 2005 | by by Daniel Farey-Jones
LONDON - Noel Gallagher has berated White Stripes' frontman Jack White for writing a song for a Coke ad, saying it was as bad as doing an ad for McDonald's.
The Publishing Agency unveils new identity
06 Dec 2005 | by by Daniel Farey-Jones
LONDON – Customer publisher The Publishing Agency, which recently underwent a management buyout from Interpublic, has relaunched as Story Worldwide and won the global Nortel account.
NTL to become Virgin in £817m Branson tie-up
05 Dec 2005 | by by Daniel Farey-Jones
LONDON – Cable company NTL is in talks with Richard Branson's Virgin Mobile about a merger, allowing it to take on Sky by rebranding as Virgin and offering mobile calls as well as TV, broadband and fixed-line calls.
PC World ad banned for overselling 'wherever you are' wireless claim
30 Nov 2005 | by by Daniel Farey-Jones
LONDON - Sixty-five viewers got wound up by PC World's new television ad campaign selling the joys of wireless internet access, resulting in the ad getting banned for being misleading.
Top Gear uses mobile to reach potential subscribers
30 Nov 2005 | by by Daniel Farey-Jones
LONDON - Top Gear magazine is trawling for new subscribers via a mobile marketing initiative including a free DVD promotion.
Free charity e-marketing resource up for grabs
25 Nov 2005 | by by Daniel Farey-Jones
LONDON - Charities are being offered free email and SMS marketing technology in a Christmas promotion by marketing software company Sign-Up.to.
'3G sleazy' as Nuts sets up video mobile boob clips
22 Nov 2005 | by by Daniel Farey-Jones
LONDON – Lad's mag Nuts has taken its first step into 3G video content with the not entirely unpredictable translation of its 'Assess My Breasts' feature, as part of new investment in digital content.
Technology company in trouble over 'murder' copy
16 Nov 2005 | by by Daniel Farey-Jones
LONDON - Using a recent, real-life schoolboy's murder as a hook in a marketing email for its school pupil registration system has brought a warning from the advertising watchdog for technology company Anteon UK.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
