LONDON - DLG is to absorb most of Wegener DM's staff and operations into its Watford headquarters, although the two companies' list broking divisions will merge as Dudley Jenkins List Broking and be based in London.
LONDON - Email marketing services company Return Path has launched a new service that provides marketers with a measurement of how their outbound email campaigns are doing in terms of reputation and delivery.
LONDON - Experian has appointed Howard Lewis as head of sales for its B2B marketing division.
LONDON - Online-only car insurance firm Swiftcover has appointed digital marketing services company Mailtrack to handle its email marketing.
LONDON - Craik Jones Watson Mitchell Voelkel has scooped The DMA Awards Grand Prix for its fuzzy felt mailer for First Direct.
LONDON - Clients could be annoying their customers into opting out of receiving marketing emails by sending them out too frequently, according to the latest DMA Email Benchmarking Survey.
LONDON - Marketing services group Creston, which owns ad agency DLKW, has acquired healthcare advertising agency Pan Advertising for up to £18.8m and revealed first-half pre-tax profits are up 35% to £4.9m.
LONDON - News Corporation-owned BSkyB has handed its main customer magazine contract to News Magazines in a blow to incumbent agency John Brown.
LONDON - Data specialist Occam has extended its partnership with technology company Alterian by taking up its Dynamic Messenger online marketing software.
LONDON - Computer chipmaker Intel is giving away 150,000 breakfast packs on the London Underground in an attempt to position itself as a brand that supercharges people's days.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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