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LONDON - Data specialist Occam has extended its partnership with technology company Alterian by taking up its Dynamic Messenger online marketing software.
LONDON - Computer chipmaker Intel is giving away 150,000 breakfast packs on the London Underground in an attempt to position itself as a brand that supercharges people's days.
LONDON - Supermarket chain Iceland has started to use Gmap Consulting's Microvision software to improve the accuracy of its store marketing activity and reap market intelligence to support its home delivery service.
LONDON - Magazine publisher Future has recorded a £49m pre-tax loss for the year, after writing down the value of its assets, as its new CEO Stevie Spring outlined a break with its past strategy of acquisitions and said it plans to invest £6.7m in digital activities.
LONDON - Swiss food company Emmi has appointed Response One to handle a direct marketing push for its cholesterol-reducing dairy product Minicol.
The headline 'Online video eroding TV viewing' from the BBC News website generated sufficient immediate scepticism in me to interrupt my Monday morning commute-cum-news scan. A quick press and scroll of the Blackberry tracker wheel was enough to confirm my initial suspicion that this was in fact yet...
LONDON - One of the first TV channels dedicated to user-generated content has been launched on Sky channel 146, allowing people to earn money by having their clips broadcast.
LONDON - The DMA has lined up charities Barnardo's, WWF and Beatbullying to support its schools competition, which is being promoted by a campaign by integrated agency Iris.
LONDON - Craik Jones Watson Mitchell Voelkel has produced a two-part campaign featuring Richard Branson to back Virgin Trains' positioning in inspiring passengers by helping them make the most of the time they spend travelling.
are showing a strong appetite for Daniel Craig and Casino Royale. In the past four weeks, UK internet searches
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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