2006 round-up: The year of digital?
31 Dec 2006
With more advertisers chasing consumers online, was 2006 'the year of digital'? Danielle Long takes
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Direct Stats
31 Dec 2006
This month - Conversion rates for paid search are only just higher than those for organic. Danielle
Creative review: Andy Sandoz creative director, Agency Republic,BIMA member since February 2005
31 Dec 2006
Review, please email danielle.long@haynet.com. ...
Agency of the Year: Customer Publishing Agency of the Year - Redwood
20 Dec 2006 | by Craig Smith
Redwood has built on an impressive lead in the sector, winning a host of new business and awards in the process.
Editorial: Truths and consequences
20 Dec 2006 | by Craig Smith, editor
Just when you reach the point where you believe something to be unquestionably true, someone comes along and questions it. Take Father Christmas. For many years I have been entertaining commercially naive infants and oldies alike at yuletide with the tale of how Coca-Cola invented the modern-day image...
Agency of the Year: Agency 2006
20 Dec 2006 | by Craig Smith, Editor
So here they are - the 12 agencies selected by Marketing as the best-performing of 2006. We name only one Digital Agency of the Year, but digital capability has been a defining characteristic of most of our sector-winning agencies.
DLG unveils restructure following Wegener DM acquisition
19 Dec 2006 | by by Daniel Farey-Jones
LONDON - DLG is to absorb most of Wegener DM's staff and operations into its Watford headquarters, although the two companies' list broking divisions will merge as Dudley Jenkins List Broking and be based in London.
Book of lists 2006
18 Dec 2006
fizzling acting career while scoring diet program Jenny Craig some publicity with its target demographic ...
Return Path unveils email reputation measurement
18 Dec 2006 | by by Daniel Farey-Jones
LONDON - Email marketing services company Return Path has launched a new service that provides marketers with a measurement of how their outbound email campaigns are doing in terms of reputation and delivery.
Digital agency of the year - Agency Republic
15 Dec 2006 | by by Staff
was elected chairman of IPA Digital this year; Daniele Fiandaca, the chief operating officer; and its creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
