to remove filtersCraik Jones wins DMA Grand Prix for First Direct mailer
06 Dec 2006 | by by Daniel Farey-Jones
LONDON - Craik Jones Watson Mitchell Voelkel has scooped The DMA Awards Grand Prix for its fuzzy felt mailer for First Direct.
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Swiftcover hands email marketing to Mailtrack
14 Dec 2006 | by by Daniel Farey-Jones
LONDON - Online-only car insurance firm Swiftcover has appointed digital marketing services company Mailtrack to handle its email marketing.
Taxi Media introduces audience packages to sales offering
23 Nov 2006 | by by Daniel Farey-Jones
LONDON - Taxi Media has launched a number of sales packages allowing advertisers to target London audiences according to brand category, consumer type, location or time period.
Experian looks for acquisitions as revenues pass £850m
23 Nov 2006 | by by Daniel Farey-Jones
LONDON - Experian has said it could spend over £300m on acquisitions in Europe and Asia, as it unveiled interim results showing its global turnover has grown 17% to $1.64bn (£857m).
Opinion: Maitland/APCO deal reflects latest boom
22 Nov 2006 | by Daniel Rogers
Are the Barbarians back at the gates?
Maitland and APCO join forces
22 Nov 2006 | by Daniel Rogers
Financial comms agency Maitland and public affairs specialist APCO have struck a global alliance to exploit the growing number of corporate mergers that require lobbying advice.
Royal Mail's PIP awareness campaign 'successful'
21 Nov 2006 | by by Daniel Farey-Jones
LONDON - The £10m ad campaign Royal Mail ran this summer to tell the public it was changing the way it charges for mail delivery has resulted in 84% awareness of the new pricing structure, according to research from Postwatch, the body representing postal customers.
AmEx consolidates international media into MindShare
20 Nov 2006 | by by Daniel Farey-Jones
LONDON - American Express has consolidated its media planning and buying business into MindShare in all markets apart from Japan by moving its UK and Italy accounts into the WPP agency without a pitch.
The Work: New Campaigns - UK
17 Nov 2006
: Daniel Ayres Exposure: Posters, press, banners, in-store THE LOWDOWN Heal's new Christmas print ...
Opinion: How Clifford led the Farepak rescue bid
15 Nov 2006 | by Daniel Rogers
To see the worst and best of PR we only have to look at the story of the collapse of Christmas hamper firm Farepak, which, fortunately, continues to run and run.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
