DNA wins European search business for Starwood Hotels
01 Dec 2006 | by by Staff
independently of each other. Daniel Kerzner, Starwood's director of online marketing for north-west Europe ...
LONDON - Almost 100 people complained that an unbranded teaser billboard campaign for Five's new US-focused digital TV channel was racist and anti-American, but the advertising watchdog rejected the complaint.
independently of each other. Daniel Kerzner, Starwood's director of online marketing for north-west Europe ...
LONDON - News Corporation-owned BSkyB has handed its main customer magazine contract to News Magazines in a blow to incumbent agency John Brown.
LONDON - Computer chipmaker Intel is giving away 150,000 breakfast packs on the London Underground in an attempt to position itself as a brand that supercharges people's days.
LONDON - Magazine publisher Future has recorded a £49m pre-tax loss for the year, after writing down the value of its assets, as its new CEO Stevie Spring outlined a break with its past strategy of acquisitions and said it plans to invest £6.7m in digital activities.
LONDON - One of the first TV channels dedicated to user-generated content has been launched on Sky channel 146, allowing people to earn money by having their clips broadcast.
LONDON - Craik Jones Watson Mitchell Voelkel has produced a two-part campaign featuring Richard Branson to back Virgin Trains' positioning in inspiring passengers by helping them make the most of the time they spend travelling.
LONDON - BBC Radio has bought the rights to broadcast Bob Dylan's new US show on Radio 2 and digital station 6 Music.
LONDON - Xfm London afternoon host Shaun Keaveny is to leave the station and join BBC digital music station 6 Music presenting its late-night slot.
LONDON - The arrival of 'Lost' on Sky One last night brought the channel 1.4m viewers, compared with the average 2.8m that tuned in to the last series on Channel 4.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.