LONDON - Citroen has appointed Ion Group to set up a prospecting, telemarketing and customer satisfaction centre for its fleet business.
LONDON - Honda has invested in its online relationship marketing with the creation of a microsite intended to find out more about its customers and help them towards choosing one of its models.
LONDON - Honda marketer Matthew Coombe is leaving the car marque after nearly 10 years to join Vodafone UK as head of brand strategy and planning.
LONDON - The overall volume of direct mail sent during the second quarter of 2006 was 1.31bn units, down 1.6% on the same period in 2005, according to Royal Mail figures.
LONDON - Ford Transits are set to steal the limelight at major football grounds, including West Ham's Upton Park, in a experiential and media campaign developed by outdoor specialist Kinetic for the brand's media agency MindShare.
LONDON - Marketing services group Creston has appointed former WWAV and TMW director Nick Davies as managing director of its integrated agency EMO Group.
LONDON - Marketing services group Media Square has stepped up its international expansion and bought a second agency in Germany with the acquisition of advertising and marketing agency Leonhardt & Kern for an undisclosed sum.
LONDON - Renault is running an integrated campaign for its Clio Renaultsport 197 using direct mail and online work created by Publicis Dialog.
safety legislation due to come into effect in September. Craig Thatcher, director of Fraserdesign ...
LONDON - Isuzu is preparing to ramp up marketing activity for its Rodeo Denver pick-up truck later this year to build on a successful mailer by Palmer Hargreaves Wallis Tomlinson.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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