LONDON - BT has hired Allison Grainger and Stuart Bowden from PHD to join its in-house media planning department, five months after it parted company with the agency.
LONDON - Computer chipmaker Intel is giving away 150,000 breakfast packs on the London Underground in an attempt to position itself as a brand that supercharges people's days.
LONDON - Virgin Mobile users will be able to download songs they hear on the radio thanks to a service being launched by digital radio company UBC Media early next year.
LONDON - ITV has rejected NTL's cash and shares offer, claiming the 122p a share price undervalued the company, the shares element is unattractive and it sees no appeal in combining with NTL.
LONDON - The £10m ad campaign Royal Mail ran this summer to tell the public it was changing the way it charges for mail delivery has resulted in 84% awareness of the new pricing structure, according to research from Postwatch, the body representing postal customers.
' in front of it, digital personalisation is one way forward for DM." For more information, contact Daniel ...
LONDON - Mobile operator 3 has signed a range of deals with internet companies including Google, Skype and eBay in the hope of generating revenues from customers subscribing to use advanced mobile internet services.
LONDON - Legal publisher Wolters Kluwer has installed SAS software to help it improve its data quality and marketing campaign management.
LONDON - The return of 'I'm a Celebrity... Get Me Out of Here!' to ITV1 last night brought in an average of 8.9m viewers.
LONDON - After snatching the third series of hit drama 'Lost' from Channel 4, Sky One has secured 118 118 as the sponsor for the show in a £450,000 deal.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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