30 Nov 2007
Jenny Craig, the Nestle-owned nutrition company, has picked the Young & Rubicam agency in Irvine...JWT in New York, which had handled the account since June 2004, did not
take part in the pitch. The Jenny Craig media business, which is handled by the Aegis-owned
Carat, was not part of the review. ...
26 Oct 2007
JWT has won back the AUS$8 million account for the weight-loss and nutrition brand Jenny Craig...Since parting with JWT in 2007, the brand has handled most of its ad
arrangements in-house. Natasha Gowie, the national marketing manager for Jenny Craig Australia
and New Zealand, said: "We're pleased to be working with JWT again and
feel it has presented a strategic vision that supports our ...
21 Sep 2007
Jenny Craig, the nutrition company that turned weight loss into a booming industry, is putting...Bertinelli. Jenny Craig, which was acquired by Nestle for $600 million last
summer, offers weight ...
15 Aug 2007
| by Ed Kemp
Brown-Forman is aiming to attract younger drinkers to its Jack Daniel's Tennessee Whiskey brand...The distillery has hired Momentum to create the campaign, which will
centre on a Jack Daniel ...
Tennessee-style barbecue food and Jack Daniel's
drinks. The brand will be the official spirit of the two ...
, the over-55s; one in three members of
this group is a whisky drinker. US imports such as Jack Daniel ...
13 Jul 2007
Craig Davis, the chief creative officer at JWT Worldwide, is to be the first guest editor
13 Jul 2007
Craig Davis, the chief creative officer at JWT Worldwide, is to be the first guest editor
06 Jun 2007
Describe yourself in three words.
Confident, driven, focused.
How would you define marketing?
Take the consumer, find out what they want, convince them to buy your
version; if they don't want it, convince them they need it. And make a
profit from it.
What advice would you give someone starting...
14 Mar 2007
| by Hannah Marriott
Brown Forman is poised to stage a pitch for Jack Daniel's music PR account, after five years...The music brief centres on The JD Set, a series of intimate sponsored gigs for up-and-coming bands launched in 2002. This week, Jack Daniel s UK marketing manager Philip Epps sent an email to Brown Forman ...
was instrumental in creating the Jack Daniel s music programme . But it continued: After five years, it is our ...
31 Jan 2007
| by David Singleton
Brown-Forman, the US firm behind Jack Daniel's and Southern Comfort, has brought in a top London