to remove filtersCMW creates playing card mailing for Peugeot
31 Jul 2007 | by Daniel Farey-Jones
LONDON - CMW has created a new mailing, themed on playing cards, for Peugeot's quarterly campaign promoting sales of new cars to current customers.
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Best festivals for brands
18 Sep 2007 | by David Tiltman
proved popular. Could do better: Energy drink Relentless and Jack Daniel s had a strong presence ...
Shell hands customer magazine launch to Redwood
03 Jul 2007 | by Daniel Farey-Jones
LONDON - Shell has awarded the contract to publish its new motoring magazine V-Zine to Redwood following a pitch coordinated by the Association of Publishing Agencies' Ask service.
Saga and AA to consolidate media within months
25 Jun 2007 | by Daniel Farey-Jones
LONDON - The £6bn merger of Saga and the AA, unveiled this morning, is expected to result in a winner-takes-all pitch for the combined media spend, worth in the region of £32.5m.
Kia recruits Toyota marketer and Ford sales director
20 Jun 2007 | by Daniel Farey-Jones
LONDON - Kia has recruited Simon Hetherington from Toyota as its first UK marketing director, together with Yaser Shabsogh from Ford in the role of sales director.
Ethical marketing
22 May 2007 | by Helen Edwards
. Consumers are motivated by ethical initiatives relevant to the brand sector, according to Craig Smith ...
Royal Mail offers digital mailers through Sony partnership
30 Apr 2007 | by Daniel Farey-Jones
LONDON - Royal Mail and Sony have established a partnership offering advertisers the ability to post personalised CD-rom brochures to prospective clients and track their responses.
Aston Martin brand set to return to British hands for $1bn
09 Mar 2007 | by Staff
, most spectacularly in the franchise s last outing Casino Royale starring Daniel Craig. Aston Martin ...
Mobious picks up prospect work for Scania UK
05 Mar 2007 | by Daniel Farey-Jones
LONDON - Swedish truck manufacturer Scania has appointed Mobious to handle UK prospect marketing duties without a pitch.
Honda consolidates £25m planning into Starcom
15 Feb 2007 | by by Daniel Farey-Jones
LONDON - Starcom has been awarded Honda's strategic planning business in a development that consolidates its hold on the car marque's £25m media planning and buying account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
