LONDON - Npower has appointed EHS Brann to its direct marketing account following a pitch involving four other agencies.
LONDON - Wonderbra is backing the launch of its famous push-up bra in D to G cup sizes with an integrated push to invite thousands of women to show off their cleavage for a billboard ad.
LONDON - EHS Brann has won the direct marketing part of the government's £75m anti-obesity drive after a four-way pitch.
LONDON - Sainsbury's is mailing a full-colour glossy 20-page food ideas brochure to 200,000 Nectar cardholders.
LONDON - The John Caples International Awards has entered into a partnership with Haymarket Media to strengthen and expand the 30 year old awards programme.
LONDON - National Savings & Investments has appointed Kitcatt Nohr Alexander Shaw to handle its direct marketing account, after a two-way fight with incumbent EHS Brann.
LONDON - Middlesbrough-based data analysis company Rocket Science is merging with Leeds-based direct marketing agency, e.emotion.
LONDON - Tidalwave, the technology sector marketing agency, has launched an offshoot called Hurricane that will offer creative marketing services backed by web-based technology to B2B and consumer brands.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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