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John Lewis to release cover of Beatles classic

of John Lewis' IT department. Craig Inglis, John Lewis' head of brand communications, said the ad had ...

John Lewis to launch remix of Beatles classic

of John Lewis' IT department. Craig Inglis, John Lewis' head of brand communications, said the ad had ...

John Lewis reviews advertising account

communications Craig Inglis, who will lead the review, commented: 'It's tough time to be working in retail and we ...

Will the recession hit pay-TV?

,000. However, UBS analyst Daniel Kerven is optimistic, fore-casting that Sky will outperform its peer group ...

John Lewis widens ad focus

The retailer believes consumers become more measured about their Christmas shopping during tougher times, and although the downturn is not directly referred to in the 5.6m campaign, the ads present gifts for a range of budgets. Craig Inglis, head of brand communications, said that last year ...

New Trident commercials focus on London shootings

our messages across.' Viacom Brand Solutions director of partnerships Daniel Salem, added: 'With gun ...

John Lewis Christmas campaign eschews excessive consumerism

will be introduced. John Lewis head of brand communications Craig Inglis said that it had purposefully avoided ...

Virgin Atlantic launches campaign to highlight James Bond film tie

'-themed ad for the airline's economy class seats promotes its latest fares and features Bond actor Daniel Craig. Ads for its Upper Class service emphasise check-in and security procedures, using the strapline ...

Unilever reduces packaging spend

the system is also eco-friendly because it reduces waste in the printing process. Matthew Daniels, foods ...

Sony Ericsson handset features in Bond's Quantum of Solace

The mobile handset brand will use the activity, rolling out in 46 countries, to promote a special-edition silver C902 phone, which is used by Daniel Craig in his role as the secret agent. The campaign will be supported by TV, cinema, outdoor and press ads as well as in-store promotion in O2 outlets. The mobile ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.