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Peter Rabbit TV series to 'democratise' character's appeal

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series in 2011 following an agreement between Potter Frederick Warne and licensing agent Chorion.

Ad blackout for party leaders' historic TV debates

LONDON - ITV and Sky's 90-minute televised debates between the prime ministerial candidates will be free of ad breaks.

Eurostar cancels marketing activity and prepares 2010 rethink

LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing plans and use of social media as part of a contrite reaction to its ongoing service disruptions.

Simon Cowell offers jobs to Rage Against the Machine campaigners

LONDON - Simon Cowell has reportedly offered marketing jobs at his record company to Jon and Tracy Morter, whose Facebook campaign denied his 'X Factor' single the Christmas number one spot.

Crisis-hit Eurostar discovers social media users want more than marketing

LONDON - Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the weekend's massive delays played out visibly on Twitter and Facebook.

Nativity cribs abandoned in London for Railway Children campaign

LONDON - London commuters will encounter abandoned nativity cribs at major locations including Trafalgar Square and Liverpool Street this morning as part of a campaign calling for more safe houses for street children.

Noisy TV ads face ire of US politicians

LONDON - Over-loud TV ads in the US are facing a crackdown from new legislation which would force the media regulator to police 'excessively noisy or strident' advertisements.

Publicis Groupe and Renault renew longstanding ad deal

LONDON - Renault has renewed its longstanding international advertising account with Publicis Groupe for a further three years to the end of 2012.

Sellotape launches Christmas campaign

of Sellotape, according to Henkel. The Christmas ad has the strapline Gift Wrap Tape'. Daniel Fox, Henkel ...

Top five career moves in marketing in 2009

board. She left the affable Craig Inglis as the most senior marketer at the department store group. 5 ...

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