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Cinema admissions on course for five-year record

LONDON - Cinema admissions in the first 11 months of the year have been the highest since 2004, with the success of 'Avatar' and forthcoming 'Sherlock Holmes' promising to round off 2009 in style.

Peter Rabbit TV series to 'democratise' character's appeal

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series in 2011 following an agreement between Potter Frederick Warne and licensing agent Chorion.

Ad blackout for party leaders' historic TV debates

LONDON - ITV and Sky's 90-minute televised debates between the prime ministerial candidates will be free of ad breaks.

Eurostar cancels marketing activity and prepares 2010 rethink

LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing plans and use of social media as part of a contrite reaction to its ongoing service disruptions.

Mobile video and TV revenues to double in four years

LONDON - Annual global mobile video on demand and TV revenues will double over the next four years to €3.4bn (£3bn), according to new research.

Noisy TV ads face ire of US politicians

LONDON - Over-loud TV ads in the US are facing a crackdown from new legislation which would force the media regulator to police 'excessively noisy or strident' advertisements.

Mindshare wins £50m Randstad recruitment account

LONDON - WPP's Mindshare has won the £50m global media planning and buying account for Randstad, the world's second-largest recruitment group.

Final Celebrity Big Brother broadcast date announced

LONDON - The opening night of the seventh and final series of 'Celebrity Big Brother', sponsored by bed retailer Dreams, will air on Sunday 3 January.

DMG acquires 20:20 London for up to £2m

LONDON - Digital Marketing Group has acquired digital creative agency 20:20 London in a deal with a three-year earn-out worth up to £2m.

X Factor peaks with 19.1 million viewers

LONDON - Last night's 'X Factor' climax pulled in 19.1 million viewers for ITV1 at its peak, with 10 million votes cast, generating an estimated £5m, and Joe McElderry emerging as this year's winner.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.