LONDON - Cash4Gold is to buy up spots on major channels in primetime within the next three months for an ad featuring gold teeth owner and jungle music artist Goldie and US musician MC Hammer.
LONDON - The UK distributor of Go Go Hamsters, the best-selling Christmas toy, is consulting its laywers after a safety scare prompted by a US consumer reviews website, which has now clarified its tests did not use US government standards.
LONDON - Dentistry chain James Hull Associates has appointed Irish digital agency Cybercom to develop and implement its consumer and corporate online development.
LONDON - Gym chain LA Fitness has signed a four-year profit-sharing deal with singer and 'Strictly Come Dancing' star Alesha Dixon that goes beyond the usual flat-fee endorsement model.
LONDON - Green Thing has set up a spoof website based on Amazon and commissioned testimonials from John Humphrys and We Are Scientists about the benefits of getting Nothing for Christmas.
LONDON - The Sony Fantasy Festival competition, a promotion with Last.fm, has launched with more than 13,000 people having signed up to take part by the middle of its second day.
LONDON - Hairstyling brand GHD's new ad campaign featuring fairytale characters such as Cinderella given a "modern woman" twist will break first on Channel 4 tonight.
LONDON - Scrabble has launched a website that pits European rivals Belgium and The Netherlands against each other with players competing in quick Scrabble Battles.
LONDON - TalkTalk, the Carphone Warehouse-owned ISP, has described the government's plans to disconnect people accused of illegal filesharing as a "kangaroo court" and is running an ad to encourage people to protest against the decision.
LONDON - Virgin Media has added 37,000 TV customers in the third quarter, with increased revenue per customer helping to narrow its net loss to £60 million.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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