to remove filtersITV World Cup coverage to be sponsored by Hyundai and Lucozade
09 Dec 2009 | by Daniel Farey-Jones
LONDON - ITV's football World Cup coverage will be jointly sponsored by Hyundai and Lucozade Sport.
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Sunkist drink to get 'brand stretch'
11 Dec 2009 | by Daniel Farey-Jones
LONDON - Carbonated orange drink Sunkist is to invest in new product development and has appointed Driven to develop a brand extension strategy.
The Marketing Profile: Nigel Parrott of Daniels Group
08 Dec 2009 | by Amy Golding
Daniels Group, which owns the New Covent Garden Food Co and Johnson's freshly squeezed orange juice brands ... talking about good food. I'm a foodie.' However, joining Daniels also meant waving goodbye to huge ... , which Daniels acquired from its founders in 1997. In the 90s, New Covent Garden Food Co invented ...
Top 20 slang brands
24 Nov 2009 | by Bill Britt
/ Stalkbook Guardian / Grauniad Heineken / Heinie Jack Daniels / JD Kronenbourg / a pint of numbers ...
Field marketing comes into its own in the recession
10 Nov 2009 | by David Benady
the budget of one in favour of the other. Measurement focus Daniel Todaro, managing director of agency ...
Cobra Beer plans integrated push around Curry Week
10 Nov 2009 | by Daniel Farey-Jones
LONDON - Cobra Beer is to run an integrated advertising, digital PR and retail campaign highlighting its sponsorship of National Curry Week from November 22 to 28.
Wall's sausages under food labelling spotlight
09 Nov 2009 | by Daniel Farey-Jones
LONDON - Wall's has been criticised for selling Lincolnshire and Cumberland sausages in packs that do not state the meat comes from Europe.
Sustainable palm oil report criticises Boots and Waitrose
28 Oct 2009 | by Daniel Farey-Jones
LONDON - Boots and Waitrose have been criticised for not doing enough to use sustainable palm oil in a WWF report that praises Sainsbury's efforts to limit the environmental damage incurred by its production.
Brands dab on greasepaint
06 Oct 2009 | by Alex Brownsell
an appearance alongside luminaries such as Craig Revel Horwood, Linda Lusardi and Christopher Biggins really ...
What it's really like inside Southern Comfort
28 Sep 2009 | by Becky Wilkerson
in the company that marketers can work on include Southern Comfort, Jack Daniel's and Finlandia. Andrew Wilby ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
