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Cinema admissions on course for five-year record

LONDON - Cinema admissions in the first 11 months of the year have been the highest since 2004, with the success of 'Avatar' and forthcoming 'Sherlock Holmes' promising to round off 2009 in style.

Peter Rabbit TV series to 'democratise' character's appeal

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series in 2011 following an agreement between Potter Frederick Warne and licensing agent Chorion.

Ad blackout for party leaders' historic TV debates

LONDON - ITV and Sky's 90-minute televised debates between the prime ministerial candidates will be free of ad breaks.

Simon Cowell offers jobs to Rage Against the Machine campaigners

LONDON - Simon Cowell has reportedly offered marketing jobs at his record company to Jon and Tracy Morter, whose Facebook campaign denied his 'X Factor' single the Christmas number one spot.

Mobile video and TV revenues to double in four years

LONDON - Annual global mobile video on demand and TV revenues will double over the next four years to €3.4bn (£3bn), according to new research.

Final Celebrity Big Brother broadcast date announced

LONDON - The opening night of the seventh and final series of 'Celebrity Big Brother', sponsored by bed retailer Dreams, will air on Sunday 3 January.

X Factor single given digital push amid price war

LONDON - Sony Music has launched the website to push the single from 'X Factor' winner Joe McElderry, the release of which has sparked a price war between Tesco and Amazon as they look to undercut iTunes by more than two-thirds.

X Factor peaks with 19.1 million viewers

LONDON - Last night's 'X Factor' climax pulled in 19.1 million viewers for ITV1 at its peak, with 10 million votes cast, generating an estimated £5m, and Joe McElderry emerging as this year's winner.

NRS claims increased response from Londoners

LONDON - Participation among Londoners in the National Readership Survey has increased by 46% over the past four years, aided by a £25 voucher scheme, but figures show it is flat over the past two.

Lonsdale signs up Olympic gold medal winner DeGale

LONDON - Boxing equipment brand Lonsdale has agreed a sponsorship deal with James DeGale, middleweight gold medal winner at last year's Olympics in Beijing.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.