LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing plans and use of social media as part of a contrite reaction to its ongoing service disruptions.
LONDON - Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the weekend's massive delays played out visibly on Twitter and Facebook.
LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global campaigns should take care to localise creative work, BBH global chief executive Simon Sherwood told an event yesterday.
by SKV's Daniel Kennedy. The town is undergoing a major redevelopment, including the 220m Talbot ...
is important in a successful campaign. In addition, Craig Johnston, UK Digital Partner at Standard Life ...
LONDON - Eurostar has introduced a trip planner section to its website to provide visitors to Paris and London with information and ideas for their stay.
Craig Cherry is head of group procurement at Monarch Travel Group
LONDON - Continental Airlines has agreed a headline sponsorship deal with a 10-night dance and music festival at the Tower of London next month to promote its business class service to New York.
LONDON - A disgruntled United Airlines customer who has received massive media coverage by making a music video about baggage handlers breaking his guitar is about to release a second ditty, which covers how United stonewalled his complaint.
LONDON - Barrhead Travel, one of the UK's largest independent travel companies, has started using Attinger Jack to build its prospect database.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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