Old Spice targets Twitter generation
14 Jul 2010 | by Daniel Farey-Jones
The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.
Publicis Worldwide has appointed Daniele Tranchini chief executive of Publicis Italy....of Publicis Worldwide, said: "Daniele is an experienced leader of both agencies and clients and what we ...
The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.
No-one knows what the future holds - but that, Daniel Granatta says, is what makes it exciting....exciting. Daniel Granatta is the creative director of Grupo W AT A GLANCE Founded 1999 Principals Miguel Calderon, chief executive; Ulises Valencia, chief creative officer; Daniel Granatta ...
: Viral 3. John Lewis Project: John Lewis spring home Client: Craig Inglis, head of brand ...
: Specsavers Creative Writers/art directors: Simon Bougourd, Neil Brush Director: Daniel Kleinman Production ...
that and leverage that emotion." Fowler points to a viral campaign featuring the striker Craig Bellamy declaring ...
. Nevertheless, he seems to have a special rapport with Daniel Kleinman, working with him on ads from the Peter ...
while at university. DANIEL DAYNES - Account manager, MPG Media Contacts Daniel Daynes joined MPG ...
's Pick of the Week (see below). - Craig Wood Not sure how this ad could be any better. You don't feel ...
." PLANNER - Craig Mawdsley, joint head of planning, Abbott Mead Vickers BBDO "I'm very sceptical about ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.