to remove filtersGovernment seeks 'Fire kills' campaign support from B&Q and Homebase
02 Dec 2010 | by Daniel Farey-Jones
DIY retailers B&Q and Homebase are among brands set to be approached by the government to help deliver a fire prevention campaign.
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Zoopla secures cash for marketing investment
15 Dec 2010 | by Daniel Farey-Jones
Property website Zoopla.co.uk has raised £3.25m to invest in a fresh advertising push in January.
Collaboration: How to avoid crossed wires with cross-promotion
01 Dec 2010 | by Suzy Bashford
. 'These strategic cross-promotions have more meaning,' says Daniel Dumoulin, director at research agency ...
Sales promotion: Festive sales promotion
01 Dec 2010 | by Amy Golding
, not all retailers are using festive deals or events to boost custom. Craig Inglis, director of marketing ...
Beckham signs BA plane for England 2018 World Cup bid
30 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
. The signatures include Rio Ferdinand, Fabio Capello, Bobby Zamora, Daniel Sturridge, Ray Clemence, Trevor ...
Waitrose in Facebook push for Christmas
22 Nov 2010 | by Daniel Farey-Jones
Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston Blumenthal range and spread some Christmas cheer.
Brand group opposes government's plain packaging for cigarettes plan
22 Nov 2010 | by Daniel Farey-Jones
Tobacco manufacturers have received support from a brand-focused lobby group after health secretary Andrew Lansley touted the idea of removing all branding from cigarette packets.
Industry leaders vote John Lewis as brand of the year
19 Nov 2010 | by Daniel Farey-Jones
John Lewis was voted the Marketing Society's brand of the year by 1,200 guests at the society's annual dinner last night.
John Lewis and Facebook named influential businesses
15 Nov 2010 | by Daniel Farey-Jones
The John Lewis Partnership, Facebook and Innocent are climbing the ranks of thought leadership, while Marks & Spencer and Virgin Atlantic are fading, according to a new survey of opinion leaders.
Dr Oetker sells Onken yoghurt and scales back UK operations
11 Nov 2010 | by Daniel Farey-Jones
The Onken yoghurt brand has been sold by German food group Dr Oetker to Swiss dairy company Emmi, despite a 'record year for the brand', for an undisclosed sum.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
