to remove filtersHiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.
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NatWest hit with ASA ban for customer charter ad
15 Dec 2010 | by Daniel Farey-Jones
The advertising watchdog has ruled a NatWest ad about the bank opening on Saturdays was misleading because it did not qualify the claim to only selected branches.
Barclays retains Communisis for marketing and print services
11 Nov 2010 | by Daniel Farey-Jones
Barclays has renewed its relationship with Communisis for marketing services, print and print management after a competitive pitch.
American Express pitches philosophy in new TV ad
08 Nov 2010 | by Daniel Farey-Jones
Ogilvy & Mather has created a brand-led TV ad for American Express, outlining the company's philosophy of helping people lead a richer life.
Confused.com to roll out musical number
05 Nov 2010 | by Daniel Farey-Jones
Confused.com is to roll out a Queen singalong TV ad on Sunday (7 November), in a bid to reassert itself as the insurance comparison market leader.
Brands invited to register for short co.uk domains
03 Nov 2010 | by Daniel Farey-Jones
Two-letter and single character .uk domain names, such as aa.co.uk, 3.co.uk and bp.co.uk, are to become available in a process that starts on 1 December.
John Lewis drops Greenbee brand and focuses on insurance
17 Sep 2010 | by Daniel Farey-Jones
John Lewis is dropping the Greenbee direct sales brand it created four years ago and is renaming the business John Lewis Insurance after paring back its offering.
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
16 Sep 2010 | by Mark Banham
DANIEL'S 4,036 N/A N/A 79 82 MO T CHANDON 4,021 3,754 7 ...
Sex Pistols gamble with debut ad soundtrack
14 Sep 2010 | by Daniel Farey-Jones
The Sex Pistols have lent a track to an ad for the first time, with bookmaker William Hill hoping the strains of 'Pretty Vacant' will get us pogoing over to its website in the break.
Confused.com mobilises mascot in change of ad strategy
10 Sep 2010 | by Daniel Farey-Jones
Insurance comparison website Confused.com is now punting on ads featuring a talking animated version of its brand mascot to compete with its rivals' opera singer and meerkat.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
