Lenovo marketing push aims to build brand in US
23 Feb 2006 | by Andrew Gordon
innovation," said Craig Merrigan, VP of marketing strategy and design. The company plans to unveil a new ...
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Pavone shows SpotBowl is more than just an ad poll
01 May 2006 | by Craig McGuire
Advertisers dropped more than $200 million on Super Bowl spots this year, or an average of $2.6 million for every 30 seconds seen by 80 million US viewers.
ESPN gains momentum by turning skeptics into fans
03 Oct 2005 | by Craig McGuire
When ESPN launched in 1979, many thought an all-sports network would fail. But by being its own biggest cheerleader - touting its innovations- the network has converted the doubters.
Fox and advertisers confident of inoffensive Super Bowl
21 Jan 2005 | by Keith O'Brien
." In 2004, the organization's media and sexuality analyst, Daniel Weiss, responded to the halftime show ...
agency groups. Chris Daniels reports
03 Aug 2001 | by CHRIS DANIELS
Because of Canada's heavy reliance on the US, its biggest trading partner, you would think that the loud bang of the American technology bubble bursting would have shaken PR foundations north of the border. Not so. 'Last year, we were lamenting that US firms had far more of the dot. com...
TALES FROM TINSELTOWN: SAG's multi-faceted campaign ends commercial actors' strike
13 Nov 2000
wearing their gold ribbons. Krizman orchestrated press tours with SAG President Bill Daniels, Tom ...
Stanbrook leaves AA to join DLA Upstream
06 Oct 2000 | by SHEETAL MEHTA
for the integration of high quality political advice with legal counsel. Kevin Craig, DLA Upstream UK account ...
Campaigns: Product PR
25 Sep 2000 | by CRAIG MCGUIRE
As the US Olympic Trials approached, Steve Furniss was stunned to hear that US Swimming (USS), which oversees the United States Olympic swimming team, was planning to ban the use of full-body suits. After all, the sport s governing body, the Federation Internationale de Natation (FINA), had already...
HEALTHCARE: The death and dying show: a hard sell to mainstream media, but Moyers paves the way
28 Aug 2000 | by CRAIG MCGUIRE
In attempts to encourage Americans to tune into a PBS series entitled On Our Own Terms: Moyers on Dying, the New York City shop of Kelly agency of record - is deep into what it says has been a two-year effort to urge the media to cover end-of-life issues.
Edelman completes deal with Rowland
31 Jul 2000 | by CLAIRE ATKINSON
is Procter s how the pieces will fall into place: the holding company Daniel J. Edelman Inc. will pick up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
